Editor’s Note: This story originally appeared on Flippa.
In recent years, there has been a significant increase in people starting new businesses.
Many people are exploring business opportunities, but many do not realize how much these new businesses can actually earn.
To help prospective business owners better understand their profit opportunities, Flippa – the largest online marketplace for buying and selling businesses – analyzed its internal data of more than 25,000 profitable businesses listed on its platform over the past two years.
The financial performance of online businesses varies greatly by business type. E-commerce, service-oriented, and Software-as-a-Service (SaaS) businesses are often the top earners compared to marketplace, mobile app, and content-based businesses.
The following is a breakdown of average monthly income by business age and business type. The monthly income of the top quartile and the top 10% of businesses are also included in the content list.
Application, ages 0-1
- Top 10%: $592
- Upper quartile: $257
- Rating: $129
Content, ages 0-1
- Top 10%: $1,586
- Upper quartile: $724
- Rating: $198
IE-commerce, 0-1 years
- Top 10%: $70,018
- Upper quartile: $29,691
- Rating: $7,624
Marketplace, 0-1 years
- Top 10%: $400
- Upper quartile: $327
- Rating: $167
SaaS, 0-1 years
- Top 10%: $5,400
- Upper quartile: $2,688
- Rating: $885
Service, 0-1 years
- Top 10%: $499
- Upper quartile: $499
- Rating: $205
Application, 1-2 years
- Top 10%: $12,688
- Upper quartile: $5,391
- Rating: $1,831
Content, 1-2 years
- Top 10%: $2,678
- Upper quartile: $1,233
- Rating: $372
IE-commerce, 1-2 years
- Top 10%: $78,846
- Upper quartile: $37,770
- Rating: $10,334
Marketplace, 1-2 years
- Top 10%: $2,213
- Upper quartile: $992
- Rating: $313
SaaS, 1-2 years
- Top 10%: $5,137
- Upper quartile: $2,882
- Rating: $923
Service, 1-2 years
- Top 10%: $11,786
- Upper quartile: $6,142
- Rating: $2,327
Application, 2-3 years
- Top 10%: $4,500
- Upper quartile: $1,981
- Rating: $637
Content, 2-3 years
- Top 10%: $2,362
- Upper quartile: $7,147
- Rating: $338
IE-commerce, 2-3 years
- Top 10%: $49,447
- Upper quartile: $24,464
- Rating: $6,862
Marketplace, 2-3 years
- Top 10%: $5,597
- Upper quartile: $2,749
- Rating: $856
SaaS, 2-3 years
- Top 10%: $8,570
- Upper quartile: $4,535
- Rating: $1,699
Service, 2-3 years
- Top 10%: $19,634
- Upper quartile: $9,384
- Rating: $3,047
App, ages 3+
- Top 10%: $32,974
- Upper quartile: $14,494
- Rating: $3,855
Content, ages 3+
- Top 10%: $9,887
- Upper quartile: $4,615
- Rating: $1,298
IE-commerce, 3+ years
- Top 10%: $155,577
- Upper quartile: $78,336
- Rating: $22,292
Marketplace, 3+ years
- Top 10%: $56,082
- Upper quartile: $27,085
- Rating: $7,436
SaaS, 3+ years
- Top 10%: $140,285
- Upper quartile: $70,187
- Rating: $19,389
Service, 3+ years
- Top 10%: $116,765
- Upper quartile: $53,625
- Rating: $14,474
How to do it
The figures presented in this study represent profitable businesses listed on Flippa Marketplace between January 2022 and the present. All figures listed are monthly.
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