My urologist, in his instructions to prepare me for the diagnosis, told me to use a Fleet enema before the procedure.
So I went to CVS and found the CVS version on the shelf, which was cheaper than the Fleet brand.
How did CVS make it clear that this was an alternative, other than putting it on the shelf next to the Fleet version? Very cleverly, it makes the box very similar, even the color of the box. However, it could not market it as Fleet.
So it also says in the box:
CVS Health Ready-to-Use Enema is not manufactured or distributed by CB Fleet Co., Inc., the distributor of Fleet Enema Saline.
In other words, we have satisfied our legal obligation by making it clear that this is not Fleet, but by saying it is not, we are telling customers, those who read the fine print, that it is a competing product that does the same. something.
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