A true French frozen croissant of the day

In France, frozen products accounted for 24 percent of all cakes and other baked goods in 2021. In the UK 21 per cent of cakes were frozen, compared to 13 per cent in Spain and 17 per cent in the US, according to the survey. groups Gira and Global Market Insights.

Industry researchers have predicted that sales of frozen baked goods, including both bread and cakes, will increase by 7 percent annually from 2021-26. They said the overall baked goods market, which includes fresh and frozen foods, will grow by 1-2 percent annually.

Here’s another from Barney Jopson at the FT. Manufacturers of frozen products, as discussed in the episode, say their results can pass blind taste tests.



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