4 Ancient Secrets of Smart, Modern Investing

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Investing wisely requires not only modern tools but also lessons from the past. Just as artifacts found during the construction of the Greek city of Thessaloniki reveal the wisdom of an early civilization, these timeless principles can guide smart investment strategies.

Here are four ancient secrets, inspired by archaeological insight, that can help you build a strong financial foundation for the future.

1. Diversify Your Portfolio

Corfu, Greece
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During the construction of the metro in Thessaloniki, archaeologists found the remains of a busy 6th century street with a mix of shops offering a variety of goods. This thriving diversity highlights the importance of spreading risk.

A well-diversified portfolio reduces exposure to market volatility. Consider mixing stocks, bonds, real estate, and other assets to create a balanced approach that protects your investments during economic fluctuations.

Pro tip: For thousands of years, gold has been an effective hedge against uncertainty and inflation. Learn more by visiting Anthem Gold Group.

2. Invest for the Long Term

Kefalonia, Greece
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The Thessaloniki municipal project, which was first budgeted in 1976, took decades to complete. Despite the delay, it is now transforming the city. This persistence emphasizes the importance of perseverance in achieving long-term goals.

Apply this principle to your investments by focusing on strategies that grow over time. Compound interest, for example, can significantly increase savings if you stay committed and avoid frequent withdrawals.

Pro-tip: With an annuity, the pre-tax money you contribute grows tax-deferred, and you won’t owe taxes until you withdraw it. With a Gainbridge® SteadyPace™ annuity, you can lock in a guaranteed 5.50% APY. (Subject to change without notice.)

3. Adapt to Changing Conditions

Kalafatis Beach on the island of Mykonos with clean, clear sea, Cyclades, Greece
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The municipality of Thessaloniki has faced many challenges, including housing disputes and protests over the removal of archaeological remains. Officials are adopting plans to measure progress and savings, and ensure that both goals are met.

Similarly, investing successfully requires flexibility. Monitor market trends, adjust allocations, and stay informed to capture opportunities and mitigate risks as they arise.

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4. Notice What Others Don’t Notice

Hikers at Waimea Canyon State Park in Hawaii
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Artifacts found during the construction of the metro, including ancient streets and shops, became treasures despite resistance to their removal at first. These now neglected pieces of history have significant cultural value.

Look for unimportant investments that others may miss. This can mean targeting emerging markets, niche industries, or stocks with hidden potential. In-depth research can reveal opportunities that others overlook.

Pro tip: If you have more than $150,000 in savings, consider talking to a professional financial advisor. Zoe Financial is a free service that matches you with professionals in your area.

Dig Deep for Investment Wisdom

Compost in a flat garden shovel over the lawn
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Like the municipality of Thessaloniki, smart investing takes time, patience, and a willingness to adapt. By embracing past lessons, you can create a strategy that withstands challenges and grows over time.

Assess your financial situation with an inquisitive mind and firm hand. The ancient secrets of diversity, perseverance, adaptability, and value can be the key to unlocking your financial success.


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