20 States Where New Businesses Have the Best Chance to Succeed

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Editor’s Note: This story originally appeared on Simply Business.

Entrepreneurs face many challenges in the first years of starting a business, from solidifying business plans to navigating the complexities of hiring staff and obtaining licenses and insurance.

These obstacles often determine the fate of a startup, making the journey from an idea to a successful business difficult and uncertain.

Each year, millions of Americans apply for new businesses, but only a small fraction of these jobs convert to employment. Among those who do, surviving the first few critical years can still be an uphill battle.

However, business viability rates vary greatly by location, influenced by various factors such as economic conditions, government policies, and industry-specific demand. The good news is that businesses that face initial hurdles see greater opportunities for long-term success.

The following analysis examines the regions where new businesses are most likely to survive in their early years based on recent data from the US Bureau of Labor Statistics (BLS). The findings reveal important insights into how location and time affect the likelihood of business success.

This analysis was conducted by Simply Business – an online insurance marketplace for small businesses – using 2024 data from the US Bureau of Labor Statistics. Read more about how to do it in the end.

20. Delaware

Wilmington, Delaware
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  • Business survival index: 60.2
  • Probability of survival at 1 year: 76.5%
  • Probability of survival at 2 years: 84.5%
  • Probability of survival at 3 years: 89.7%

19. Massachusetts

Boston, Massachusetts
Jorge Salcedo / Shutterstock.com
  • Business survival index: 62.9
  • Probability of survival at 1 year: 76.4%
  • Probability of survival at 2 years: 86.2%
  • Probability of survival at 3 years: 88.0%

18. South Carolina

Myrtle Beach, South Carolina
Sean Pavone / Shutterstock.com
  • Business survival index: 66.7
  • Probability of survival at 1 year: 76.7%
  • Probability of survival at 2 years: 85.4%
  • Probability of survival at 3 years: 88.5%

17. New York

Utica, New York
Mahmoud Suhail / Shutterstock.com
  • Business survival index: 67.4
  • Probability of survival at 1 year: 77.8%
  • Probability of survival at 2 years: 85.5%
  • Probability of survival at 3 years: 87.2%

16. Texas

Showing the results of
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  • Business survival index: 69.0
  • Probability of survival at 1 year: 77.8%
  • Probability of survival at 2 years: 84.8%
  • Probability of survival at 3 years: 88.4%

15. Illinois

Chicago, Illinois
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  • Business survival index: 69.4
  • Probability of survival at 1 year: 78.1%
  • Probability of survival at 2 years: 84.5%
  • Probability of survival at 3 years: 88.2%

14. Kentucky

Lexington Kentucky
James Kirkikis / Shutterstock.com
  • Business survival index: 69.7
  • Probability of survival at 1 year: 78.1%
  • Probability of survival at 2 years: 84.9%
  • Probability of survival at 3 years: 87.6%

13. Michigan

Detroit, Wayne County, Michigan
Sean Pavone / Shutterstock.com
  • Business survival index: 70.1
  • Probability of survival at 1 year: 76.8%
  • Probability of survival at 2 years: 85.8%
  • Probability of survival at 3 years: 88.6%

12. Alabama

Huntsville Alabama cityscape skyline
By Sean Pavone / Shutterstock.com
  • Business survival index: 70.1
  • Probability of survival at 1 year: 77.2%
  • Probability of survival at 2 years: 86.7%
  • Probability of survival at 3 years: 87.6%

11. New Jersey

Jersey City, New Jersey
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  • Business survival index: 70.1
  • Probability of survival at 1 year: 78.5%
  • Probability of survival at 2 years: 84.8%
  • Probability of survival at 3 years: 87.2%

10. Nebraska

Omaha Nebraska
Features and Angles / Shutterstock.com
  • Business survival index: 72.1
  • Probability of survival at 1 year: 78.2%
  • Probability of survival at 2 years: 84.4%
  • Probability of survival at 3 years: 90.1%

9. Wisconsin

City of Milwaukee, Wisconsin
Sean Pavone / Shutterstock.com
  • Business survival index: 74.1
  • Probability of survival at 1 year: 78.3%
  • Probability of survival at 2 years: 85.4%
  • Probability of survival at 3 years: 87.5%

8. South Dakota

Sioux Falls, South Dakota
Jacob Boomsma / Shutterstock.com
  • Business survival index: 74.8
  • Probability of survival at 1 year: 78.5%
  • Probability of survival at 2 years: 84.4%
  • Probability of survival at 3 years: 90.0%

7. In Indiana

Fort Wayne, Indiana
Travis Eckert / Shutterstock.com
  • Business survival index: 75.2
  • Probability of survival at 1 year: 78.0%
  • Probability of survival at 2 years: 85.0%
  • Probability of survival at 3 years: 89.1%

6. Pennsylvania

Erie, Pennsylvania
Sean Pavone / Shutterstock.com
  • Business survival index: 82.0
  • Probability of survival at 1 year: 79.0%
  • Probability of survival at 2 years: 85.1%
  • Probability of survival at 3 years: 88.2%

5. Iowa

Dubuque, Iowa
Joseph Sohm / Shutterstock.com
  • Business survival index: 92.2
  • Probability of survival at 1 year: 80.2%
  • Probability of survival at 2 years: 86.8%
  • Probability of survival at 3 years: 89.3%

4. North Carolina

Durham, North Carolina
Sean Pavone / Shutterstock.com
  • Business survival index: 93.9
  • Probability of survival at 1 year: 79.5%
  • Probability of survival at 2 years: 87.0%
  • Probability of survival at 3 years: 90.5%

3. West Virginia

Charleston, West Virginia
Sean Pavone / Shutterstock.com
  • Business survival index: 94.5
  • Probability of survival at 1 year: 79.1%
  • Probability of survival at 2 years: 87.3%
  • Probability of survival at 3 years: 91.9%

2. California

San Francisco, home of Minerva University, which is virtual and has no campus
Engel Ching / Shutterstock.com
  • Business survival index: 98.3
  • Probability of survival at 1 year: 86.0%
  • Probability of survival at 2 years: 89.8%
  • Probability of survival at 3 years: 91.4%

1. Washington

Tacoma, Washington
Sean Pavone / Shutterstock.com
  • Business survival index: 99.0
  • Probability of survival at 1 year: 86.4%
  • Probability of survival at 2 years: 89.3%
  • Probability of survival at 3 years: 91.8%

How to do it

Working on computer data analysis on a laptop
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The data in this report comes from the US Bureau of Labor Statistics’ Business Employment Dynamics.

To determine the regions where new businesses are likely to succeed, Simply Business researchers developed a business survival index.

This index is based on a weighted average of the most recent survival rates for private companies during their first, second, and third year of operation, as of March 2024. Survival rates are calculated using sequential rates.

The first-year survival rate is the percentage of businesses that are still in business one year after opening. The second-year rate is the percentage of first-year survivors who remain employed for another year.

Similarly, the third-year rate is the percentage of second-year survivors who continued into the next year.

The data focuses exclusively on private sector enterprises with at least one employee.


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