“The State of Fake Traffic 2024,” a report from security technology firm CHEQ, shows just how big the problem is. According to its research, 17.9% of all vehicles rented by 2023 were automatic or illegal, which is a 58% increase from the 11.3% identified as such by CHEQ last year. (Some who count all automated traffic put the volume of non-human traffic much higher – over 50%.)
The CHEQ report issued a warning, saying that “by 2024, cybercriminals and fraudsters will no longer be confined to simple bots and click farms; they are now using more advanced bots that can mimic human behavior, avoid detection, and perform a host of malicious actions. They scrape data without permission, inflate engagement metrics, commit fraud, and compromise the security and integrity of many websites, mobile apps, and APIs.”
Others are sounding the alarm, saying that the increase in counterfeit car purchases represents a growing risk to CISOs and their organizations, not only because of the threats that traffic presents but also because of the disruptions it causes to security team resources. .
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